Website & Lead Generation Audit

Is your website generating enough enquiries?

We are offer a practical Website & Lead Generation Audit for businesses that want to understand where their website, enquiry process and online presence could be improved.

The audit reviews your homepage message, calls to action, enquiry forms, lead capture, landing page opportunities, competitor positioning, basic Google visibility and follow-up process.

You receive a clear action list showing what to improve first, where leads may be getting lost, and what changes could help generate more enquiries.

A website does not always need more traffic first. Often, it needs to convert the traffic it already has more effectively.

The audit reviews the areas that can directly affect enquiries, including page speed, landing pages, calls to action, enquiry forms, Google visibility and the overall visitor journey.

More Leads

Businesses with 10-15 landing pages can generate 55% more leads than those with fewer than 10.

More Conversions

A 0.1 second speed improvement increased conversions by up to 10% in a Google/Deloitte study.

People Leave Slow Sites

Over half of mobile visits may be abandoned if a page takes longer than 3 seconds to load.

Your homepage is often the first page a potential customer sees. Within a few seconds, they need to understand who you are, what you do, who you help and why they should contact you.

If the message is vague, too general, or too focused on the business rather than the customer’s problem, visitors may leave before they take the next step.

I will review the clarity of your homepage message and identify whether it communicates your offer quickly and convincingly.

Why this matters

A clear homepage message helps visitors feel they are in the right place. If people have to work too hard to understand what you do, they are less likely to enquire.

Strong website messaging should answer three questions quickly:

What do you do?
Who is it for?
Why should someone choose you?

When this is clear, more visitors are likely to stay, read more and make contact.

A call to action is the instruction that tells visitors what to do next. This could be to call, request a quote, book a consultation, download a guide, arrange a viewing, or send an enquiry.

Many websites lose leads because the calls to action are weak, hidden, repeated inconsistently, or placed too late on the page.

I will review how clear and visible your calls to action are, and whether they are strong enough to encourage people to take the next step.

Why this matters

People rarely search through a website looking for ways to contact you. The next step needs to be obvious.

A good call to action removes friction. It makes it easy for the visitor to move from interest to enquiry.

Small changes such as improving button wording, adding stronger enquiry prompts, or repeating the call to action in the right places can make a noticeable difference.

Your enquiry form is one of the most important parts of your website. If it asks too many questions, looks complicated, feels impersonal, or does not give the visitor confidence, it can reduce the number of enquiries you receive.

I will review your enquiry form and look at whether it is simple, clear and suitable for the type of leads you want.

Why this matters

A poor enquiry form can stop interested visitors from contacting you.

The aim is to collect enough information to qualify the enquiry without making the form feel like hard work.

For many businesses, a better enquiry form can improve lead volume without needing more traffic.

Not every visitor is ready to call or request a quote immediately. Some people are researching, comparing options, or considering whether they can trust you.

If your website only gives visitors one option, such as “Contact Us”, you may be missing people who are interested but not ready to speak yet.

I will look for opportunities to capture more leads through simple additions such as enquiry prompts, downloadable guides, request forms, callback forms, valuation requests, viewing requests or quote forms.

Why this matters

Different visitors are at different stages of the buying process.

Some are ready now. Some need more information. Some need reassurance before making contact.

A good lead capture process gives people a lower-pressure way to take the next step. This can help you build a list of warmer prospects rather than losing them completely.

A landing page is a focused page designed for one specific service, offer, location, campaign or customer type.

Many businesses send all visitors to the homepage, even when those visitors are looking for something specific. This can weaken conversion because the page is not focused enough.

I will identify whether your business would benefit from dedicated landing pages for specific services, locations, audiences or campaigns.

Why this matters

Specific pages usually convert better than general pages.

For example, a property developer may need separate pages for each development. A finance broker may need separate pages for bridging finance, development finance and commercial mortgages. A local service business may need separate pages for each key service area.

The more relevant the page is to the visitor’s search or interest, the more likely they are to enquire.

Before someone contacts you, they need to feel confident that your business is credible.

Trust can be built through testimonials, case studies, reviews, project examples, accreditations, team information, experience, photographs, guarantees, press mentions and clear contact details.

I will review whether your website gives visitors enough confidence to take the next step.

Why this matters

People are cautious online. They want to know they are dealing with a real, capable and trustworthy business.

If your website does not show enough proof, visitors may compare you with competitors and choose someone who appears more established, more professional or more credible.

Trust signals can make a big difference, especially where the service is high value, complex or competitive.

Your website is not viewed in isolation. Potential customers often compare several businesses before making contact.

I will review a small selection of competitors and compare how your website presents your offer, credibility, calls to action and lead capture process.

Why this matters

You do not always need the best website in your sector, but you do need to be competitive.

If competitors explain their services more clearly, show stronger proof, have better calls to action, or make it easier to enquire, they may be winning leads that could have come to you.

A competitor comparison helps identify practical improvements based on what is already working in your market.

Your website needs to be understandable to both visitors and search engines.

I will carry out a basic review of key visibility factors, including page titles, headings, service pages, location relevance, content gaps and whether the website appears to be targeting the right search terms.

This is not a full technical SEO audit, but it will highlight obvious areas where your website may be underperforming.

Why this matters

If Google cannot clearly understand what your pages are about, your website may struggle to appear for the right searches.

Basic improvements to titles, headings, page structure and service content can help make your website more relevant and easier to find.

For many businesses, the issue is not advanced SEO. It is that the website does not clearly target the services, locations and customer searches that matter most.

Many visitors will view your website on a mobile phone before they ever see it on a desktop.

If the mobile version is difficult to read, slow to use, hard to navigate, or makes the contact process awkward, you may be losing leads.

I will review the mobile experience and highlight any obvious issues affecting usability and enquiries.

Why this matters

Mobile visitors are often impatient. They want clear information, fast loading, easy buttons and simple contact options.

If your website looks fine on desktop but performs poorly on mobile, you could be losing a large percentage of potential enquiries without realising it.

Generating an enquiry is only part of the process. What happens after someone contacts you is just as important.

I will review whether your website has an obvious follow-up journey, such as confirmation messages, email replies, callback expectations, downloadable information, or simple nurture emails.

Why this matters

Many leads are lost after the initial enquiry because the follow-up process is weak or inconsistent.

A simple follow-up system can help keep prospects warm, answer common questions, build trust and increase the chance of conversion.

This is especially important for businesses where people take time to decide, compare options, or need reassurance before buying.

After the audit, you will receive a practical summary covering:

- Key issues found on your website
- Areas where enquiries may be getting lost
- Suggested improvements to the homepage and key pages
- Call-to-action recommendations
- Enquiry form and lead capture observations
- Landing page opportunities
- Basic Google visibility improvements
- Competitor observations
- A prioritised action list showing what to fix first

The aim is to give you a clear view of what is working, what is not working, and what should be improved to help generate more enquiries.

Most businesses do not need to start with a full website rebuild or a large marketing campaign.

Often, the first step is to understand where the current website and lead process are underperforming.

This audit gives you that clarity.

It helps you avoid guessing, wasting money on the wrong changes, or driving more traffic to a website that is not ready to convert visitors properly.

Once the review is complete, you can either implement the recommendations yourself, pass them to your existing web team, or ask me to quote for the improvements.

This is a fixed-price review of your website, enquiry journey and lead generation opportunities.

There is no obligation to continue afterwards. If you would like help implementing any of the recommendations, I can quote that separately.

© Copyright Mike Lowndes.  All Rights Reserved

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